Meta titles and descriptions that earn clicks

Write search-friendly title tags and meta descriptions within length limits, with several angles per page.

Change note: Initial version

Prompt

Write title tags and meta descriptions for the page below.

Page URL or topic: {{page}}
Primary keyword: {{keyword}}
What the page offers the searcher: {{value}}
Brand name: {{brand}}
Search intent: {{intent}}
Tone: {{tone}}

Requirements
- Provide {{count}} options. Each has a title tag of at most 60 characters (include the brand only if it fits naturally, usually at the end) and a meta description of 120-155 characters.
- Put the primary keyword near the start of the title, in natural wording. Do not repeat it in an awkward way.
- Each meta description should state a concrete benefit or detail, match the search intent, and end with a light prompt to click when it fits. No ALL CAPS, no emoji, no hype words, no unverifiable claims like "best" or "#1".
- Each option should use a different angle (for example: how-to, specificity, outcome, time saved, audience-specific). Label the angle.
- Show the exact character count for each title and description.

Output as a table: Angle, Title, Title chars, Description, Description chars. Finish with a one-line recommendation of which option to publish and why. Remind me that search engines may rewrite snippets.

Variables

• {{page}}Page URL or topictext

  Default: /blog/project-kickoff-meeting-agenda

• {{keyword}}Primary keywordtext

  Default: project kickoff meeting agenda

• {{value}}What the page offerslong

  Default: A free 60-minute kickoff agenda with roles, timings and a downloadable template.

• {{brand}}Brandtext

  Default: Plotline

• {{intent}}Search intentselect

  Options: Informational, Commercial investigation, Transactional, Local

  Default: Informational

• {{tone}}Toneselect

  Options: Helpful and direct, Friendly, Authoritative, Playful

  Default: Helpful and direct

• {{count}}Number of optionsnumber

  Default: 4

Example output

| Angle | Title | T | Description | D |
|---|---|---|---|---|
| Specificity | Project Kickoff Meeting Agenda: 60-Minute Template | 50 | Run a tighter kickoff with a minute-by-minute agenda, clear roles and a free template you can copy and adapt today. | 117 |
| How-to | How to Run a Project Kickoff Meeting (Agenda) | 46 | Learn what to cover, who to invite and how to keep a kickoff on time, with a ready-to-use agenda and prep checklist. | 118 |
| Outcome | Kickoff Meeting Agenda That Aligns Your Team | 44 | Align on scope, owners and risks in one hour. Copy our agenda, adjust the timings and start your project with clarity. | 119 |
| Audience | Kickoff Agenda for Agency Project Managers | 42 | Built for agency PMs: a 60-minute kickoff agenda covering client goals, scope limits, roles, risks and next steps. Free. | 120 |

Recommendation: the Specificity option. It names the format and time-box, which sets expectations and filters for the right click. Search engines may rewrite snippets, so make sure the first paragraph of the page supports the same message.

Notes

Different angles give you real variants to test in Search Console rather than five rewordings of one idea. Always re-check lengths in a SERP preview tool because pixel width matters as much as characters.