Product descriptions that sell honestly

Write specific, benefit-led product descriptions with scannable bullets and a search-friendly title, using only the details you provide.

Change note: Initial version

Prompt

Write a product description for an online store.

Product: {{product}}
Key specs and facts (materials, size, features, what is included): {{specs}}
Ideal buyer and how they will use it: {{buyer}}
Main concern buyers have before purchasing: {{concern}}
Primary search phrase to work in naturally: {{keyword}}
Brand voice: {{voice}}
Length: {{length}}

Deliver
1. A product title (under 70 characters) that is clear first and clever second.
2. A one-sentence summary of who it is for and what it does for them.
3. A short description in the requested length: lead with the benefit to the buyer, then support it with concrete details from the specs. Address the main concern directly and honestly.
4. {{bullet_count}} scannable bullets in the form "Detail: why it matters".
5. A meta description under 155 characters.
6. One line of care or usage guidance if the specs allow it.

Rules
- Use only the facts I supplied. If a useful detail is missing (for example dimensions or warranty), list it under "Missing info to add" instead of guessing.
- No superlatives you cannot prove ("best", "perfect", "premium quality") and no filler like "must-have". Prefer sensory or practical specifics.
- Use the primary search phrase once or twice where it reads naturally.

Variables

• {{product}}Producttext

  Default: Stoneware pour-over coffee dripper, size 02

• {{specs}}Specs and factslong

  Default: Glazed stoneware, matte white. Fits 1-4 cups. Single large drain hole. Works with size 02 cone filters. Dishwasher safe. Height 10 cm, weight 380 g. Made in Japan.

• {{buyer}}Ideal buyertext

  Default: Home coffee drinkers upgrading from an automatic machine

• {{concern}}Main concerntext

  Default: Whether it is hard to use and whether it will break

• {{keyword}}Search phrasetext

  Default: stoneware pour over coffee dripper

• {{voice}}Voicetext

  Default: Calm, tactile, no hype

• {{length}}Lengthselect

  Options: About 60 words, About 100 words, About 200 words

  Default: About 100 words

• {{bullet_count}}Number of bulletsnumber

  Default: 4

Example output

**Title:** Matte White Stoneware Pour-Over Dripper, Size 02

**Summary:** A simple ceramic dripper for home brewers who want a cleaner, more controllable cup than an automatic machine gives them.

**Description:**
If you are moving from a machine to hand brewing, this dripper keeps the process gentle. Its single large drain hole lets you control the flow with your pour, and the glazed stoneware holds heat steadily. It looks like a plain white cone and works like one: set a size 02 filter, add grounds, pour. At 380 g it is solid enough to sit steady on your mug. Stoneware can chip if dropped on a hard floor, so keep it away from the counter edge, though it is dishwasher safe when you are done.

**Bullets**
- Single drain hole: slows or speeds the brew based on how you pour.
- Fits 1-4 cups: one dripper for a solo morning or a shared pot.
- Size 02 filters: widely available cone filters.
- Dishwasher safe, glazed finish: easy cleanup.

**Meta (147):** A matte white stoneware pour-over dripper in size 02. Brews 1-4 cups, dishwasher safe, made in Japan. Ideal for new hand brewers.

**Care:** Warm the dripper with hot water before brewing.

**Missing info to add:** warranty or return terms; whether it fits common mugs.

Notes

Naming the buyer's concern makes the copy answer a real doubt instead of listing features. The Missing info list is a useful checklist for your product data team.