Repurpose an article into social posts

Turn one article or transcript into native posts for LinkedIn, X and Instagram without copy-pasting or inflating the claims.

Change note: Initial version

Prompt

Repurpose the source content below into social posts.

Source type: {{source_type}}
Audience: {{audience}}
Main takeaway I want people to remember: {{takeaway}}
Link to include (if any): {{link}}
Voice: {{voice}}
Platforms: {{platforms}}

Source:
"""
{{source}}
"""

For each platform, write 3 different posts, each built on a different hook type (a surprising detail, a practical tip, a short story or question). Follow native norms: LinkedIn posts of 600-1200 characters with a strong first line and line breaks; X posts under 280 characters (and one thread of up to 5 posts); Instagram captions of 150-400 characters with a suggested visual or carousel idea.

Rules
- Every claim must come from the source. Do not add statistics or outcomes that are not in it.
- Write each post to stand alone; do not simply cut the original into pieces.
- No engagement bait ("comment YES"), no more than {{hashtags}} hashtags per post, no emoji walls.
- Label each post with platform and hook type, and put the link only where it suits the platform.

End with a suggested posting order across one week and one sentence on which post to try first.

Variables

• {{source_type}}Source typeselect

  Options: Blog post, Podcast transcript, Webinar transcript, Case study, Newsletter

  Default: Blog post

• {{audience}}Audiencetext

  Default: Agency owners and project managers

• {{takeaway}}Main takeawaytext

  Default: Run kickoffs with an agenda that puts risks before the timeline

• {{link}}Linktext

  Default: https://example.com/kickoff-agenda

• {{voice}}Voicetext

  Default: Practical, specific and a bit wry

• {{platforms}}Platformstext

  Default: LinkedIn, X

• {{source}}Source textlong

  Default: Most kickoff meetings fail because they open with the timeline. When dates come first, nobody feels safe raising what they do not know. We moved risks and unknowns to the start of our kickoff agenda and saw more concerns raised in the first 15 minutes. The meeting runs 60 minutes: goals, scope limits, risks, roles, timeline, next steps.

  Paste the article or transcript.

• {{hashtags}}Max hashtags per postnumber

  Default: 2

Example output

## LinkedIn
**1. Surprising detail**
We moved one item in our kickoff agenda and the meetings got more honest.

Timeline used to come first. Dates went on the board, and then nobody wanted to say what they were unsure about.

Now risks and unknowns come first. More concerns get raised in the first 15 minutes, while they are still cheap to deal with.

Our 60-minute order: goals, scope limits, risks, roles, timeline, next steps.

Full agenda: https://example.com/kickoff-agenda
#projectmanagement #agencylife

**2. Practical tip**
Try this at your next kickoff: swap two agenda items.

Put risks and unknowns ahead of the timeline. Ask the room, "What are we unsure about?" before anyone sees a date.

The rest of our 60 minutes: goals, scope limits, roles, timeline, next steps. Same meeting, different order.
#projectmanagement

**3. Story**
Most kickoff meetings fail before they start, and the culprit is usually the first slide.

When we opened with the timeline, the room went quiet. Nobody feels safe saying "I don't know" next to a deadline.

So we gave unknowns their own slot at the start. People spoke up, and we heard more concerns in the first 15 minutes.

What does your kickoff open with?
https://example.com/kickoff-agenda
#agencylife

## X
**1. Practical tip (276 chars)**
Kickoff agenda tip: put "risks and unknowns" before the timeline. Once dates are on the board, people stop admitting what they are unsure about. Order we use: goals, scope limits, risks, roles, timeline, next steps.

**2. Surprising detail**
Same kickoff, one change: risks before timeline. We heard more concerns in the first 15 minutes. The unknowns were always there, the agenda just gave them room.

**3. Question**
When does your kickoff meeting get to "what are we unsure about"? If the answer is "after the timeline", try moving it first.

**Thread (5 posts)**
1/ Most kickoff meetings fail because they open with the timeline.
2/ Once dates are on the board, nobody feels safe raising what they do not know.
3/ We moved risks and unknowns to the start of our agenda.
4/ Result: more concerns raised in the first 15 minutes.
5/ Our 60-minute order: goals, scope limits, risks, roles, timeline, next steps. https://example.com/kickoff-agenda

## Posting order
Mon LinkedIn #1, Tue X tip, Wed LinkedIn #3, Thu X thread, Fri LinkedIn #2. Try LinkedIn #1 first because its first line carries a clear surprise.

Notes

Asking for different hook types gives you variety instead of three rewordings, and the source-only rule keeps posts honest. Add past top-performing posts to the prompt to mirror what works for your audience.