Email nurture sequence

Plan and write a multi-email nurture sequence for new leads, with a clear purpose, timing and subject lines for each message.

LLazyPrompt(@lazyprompt)Marketing & SEOPlanWorks with any model
No ratings yetSign in to rate
Save 0 Fork Report
Prompt template
Design and write a {{num_emails}}-email nurture sequence.

Business and offer: {{business}}
Who signs up and how (lead magnet, trial, webinar, etc.): {{signup}}
Goal of the sequence: {{goal}}
Reader's main doubts or obstacles: {{obstacles}}
Assets I can reference (guides, case studies, features, demo): {{assets}}
Sender name and voice: {{sender}}

Step 1: Plan. Give a table with: email number, send timing, purpose, key message, and the single action we want. Make sure each email has a different job (for example welcome and quick win, education, objection handling, proof, offer). Do not repeat the same pitch.

Step 2: Write each email with: two subject line options (under 50 characters), a preview text line (under 90 characters), the body, and a one-line CTA. Keep bodies under {{max_words}} words, short paragraphs, conversational.

Rules
- Honest, useful copy. No fake urgency, fake scarcity, or implied personal relationship that does not exist.
- Do not invent testimonials, statistics or features. Use [placeholder] where I need to add them.
- Include an unsubscribe-friendly tone (never guilt the reader) and a note on where the footer and unsubscribe link go.
- Finish with 3 metrics to watch and one change to test first.
Example output
## Plan | # | Timing | Purpose | Key message | Action | |---|---|---|---|---| | 1 | Immediately | Welcome and quick win | Here is your template, plus one change that shortens kickoffs | Open the template | | 2 | Day 2 | Education | Why spreadsheets hide workload clashes | Read the short guide | | 3 | Day 5 | Objection: switching cost | Import your spreadsheet in minutes | Watch the 3-minute tour | | 4 | Day 8 | Proof | How a 12-person studio caught overbooking early | Read the case study | | 5 | Day 12 | Invitation | Try it on one real project | Start the 14-day free trial | ## Email 1 Subjects: "Your kickoff agenda is ready" / "Here is your template (and one tip)" Preview: Plus the one change that keeps kickoffs on time. Hi {first name}, Thanks for grabbing the kickoff agenda. [link] One tip: put "risks and unknowns" before the timeline. Teams talk more candidly before anyone has committed to dates. Got a kickoff coming up? Reply with the project type. I read every answer. Maya CTA: Open the template ## Email 2 Subjects: "Where spreadsheets hide clashes" / "Is your plan really up to date?" Preview: A two-minute read on workload clashes. Hi {first name}, A spreadsheet shows what you typed, not what collides. Two projects can need the same designer in the same week and nothing flags it until someone is already behind. We wrote a short guide on spotting these clashes, whatever tool you use. [link] Maya CTA: Read the short guide ## Email 3 Subjects: "Switching without starting over" / "Your spreadsheet, imported" Preview: Bring your existing plan with you. Hi {first name}, Switching tools sounds like a week of copying cells. Plotline has a spreadsheet import tool, so your current plan comes with you. The 3-minute tour shows how it works. [link] Maya CTA: Watch the 3-minute tour ## Email 4 Subjects: "How a 12-person studio caught overbooking" / "Is a small team too small?" Preview: A studio your size, and what changed. Hi {first name}, Wondering if this fits a small team? This 12-person studio started on Plotline and caught overbooking before it hit deadlines. [link] Their results: [add result from the case study] Maya CTA: Read the case study ## Email 5 Subjects: "Try it on one real project" / "Your 14-day trial is waiting" Preview: No big rollout needed. Hi {first name}, You do not need to move everything. Pick one live project, import its spreadsheet and see if it helps over 14 days. Plotline is $19 per user per month if you stay on. If not, no hard feelings. Maya CTA: Start your free trial Footer on every email: [company name and postal address] and an unsubscribe link, placed below the signature. ## Metrics to watch Open rate on email 1, click-through on emails 3 and 4, trial starts per sequence. Test first: subject lines on email 1.

Why it works

Giving every email a distinct job prevents the common failure of five near-identical pitches. Ask for a B version of one email once you have open-rate data.

Licensed CC0 (public domain) Version 1 · history