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Email nurture sequence

Plan and write a multi-email nurture sequence for new leads, with a clear purpose, timing and subject lines for each message.

Change note: Initial version

Prompt

Design and write a {{num_emails}}-email nurture sequence.

Business and offer: {{business}}
Who signs up and how (lead magnet, trial, webinar, etc.): {{signup}}
Goal of the sequence: {{goal}}
Reader's main doubts or obstacles: {{obstacles}}
Assets I can reference (guides, case studies, features, demo): {{assets}}
Sender name and voice: {{sender}}

Step 1: Plan. Give a table with: email number, send timing, purpose, key message, and the single action we want. Make sure each email has a different job (for example welcome and quick win, education, objection handling, proof, offer). Do not repeat the same pitch.

Step 2: Write each email with: two subject line options (under 50 characters), a preview text line (under 90 characters), the body, and a one-line CTA. Keep bodies under {{max_words}} words, short paragraphs, conversational.

Rules
- Honest, useful copy. No fake urgency, fake scarcity, or implied personal relationship that does not exist.
- Do not invent testimonials, statistics or features. Use [placeholder] where I need to add them.
- Include an unsubscribe-friendly tone (never guilt the reader) and a note on where the footer and unsubscribe link go.
- Finish with 3 metrics to watch and one change to test first.

Variables

  • {{num_emails}}Number of emailsnumber

    Default: 5

  • {{business}}Business and offerlong

    Default: Plotline, project planning software for design studios, $19 per user per month

  • {{signup}}How they signed uptext

    Default: Downloaded our free kickoff meeting agenda template

  • {{goal}}Goaltext

    Default: Get them to start a 14-day free trial

  • {{obstacles}}Doubts or obstacleslong

    Default: Think they already have a system in spreadsheets; worry about the time to switch tools; unsure it fits a small team

  • {{assets}}Assets to referencelong

    Default: Case study of a 12-person studio; 3-minute product tour; spreadsheet import tool

  • {{sender}}Sender and voicetext

    Default: Maya from the Plotline team; friendly and practical

  • {{max_words}}Max words per emailnumber

    Default: 150

Example output

## Plan
| # | Timing | Purpose | Key message | Action |
|---|---|---|---|---|
| 1 | Immediately | Welcome and quick win | Here is your template, plus one change that shortens kickoffs | Open the template |
| 2 | Day 2 | Education | Why spreadsheets hide workload clashes | Read the short guide |
| 3 | Day 5 | Objection: switching cost | Import your spreadsheet in minutes | Watch the 3-minute tour |
| 4 | Day 8 | Proof | How a 12-person studio caught overbooking early | Read the case study |
| 5 | Day 12 | Invitation | Try it on one real project | Start the 14-day free trial |

## Email 1
Subjects: "Your kickoff agenda is ready" / "Here is your template (and one tip)"
Preview: Plus the one change that keeps kickoffs on time.

Hi {first name},

Thanks for grabbing the kickoff agenda. [link]

One tip: put "risks and unknowns" before the timeline. Teams talk more candidly before anyone has committed to dates.

Got a kickoff coming up? Reply with the project type. I read every answer.

Maya
CTA: Open the template

## Email 2
Subjects: "Where spreadsheets hide clashes" / "Is your plan really up to date?"
Preview: A two-minute read on workload clashes.

Hi {first name},

A spreadsheet shows what you typed, not what collides. Two projects can need the same designer in the same week and nothing flags it until someone is already behind.

We wrote a short guide on spotting these clashes, whatever tool you use. [link]

Maya
CTA: Read the short guide

## Email 3
Subjects: "Switching without starting over" / "Your spreadsheet, imported"
Preview: Bring your existing plan with you.

Hi {first name},

Switching tools sounds like a week of copying cells. Plotline has a spreadsheet import tool, so your current plan comes with you. The 3-minute tour shows how it works. [link]

Maya
CTA: Watch the 3-minute tour

## Email 4
Subjects: "How a 12-person studio caught overbooking" / "Is a small team too small?"
Preview: A studio your size, and what changed.

Hi {first name},

Wondering if this fits a small team? This 12-person studio started on Plotline and caught overbooking before it hit deadlines. [link]

Their results: [add result from the case study]

Maya
CTA: Read the case study

## Email 5
Subjects: "Try it on one real project" / "Your 14-day trial is waiting"
Preview: No big rollout needed.

Hi {first name},

You do not need to move everything. Pick one live project, import its spreadsheet and see if it helps over 14 days. Plotline is $19 per user per month if you stay on. If not, no hard feelings.

Maya
CTA: Start your free trial

Footer on every email: [company name and postal address] and an unsubscribe link, placed below the signature.

## Metrics to watch
Open rate on email 1, click-through on emails 3 and 4, trial starts per sequence. Test first: subject lines on email 1.

Notes

Giving every email a distinct job prevents the common failure of five near-identical pitches. Ask for a B version of one email once you have open-rate data.