Landing page copy critique

Paste your landing page copy and get a blunt, prioritized critique of clarity, proof and calls to action, with rewritten examples.

Change note: Initial version

Prompt

Act as a conversion copywriter reviewing a landing page. Be direct and specific. I want fixes, not praise.

Page goal: {{goal}}
Visitor profile and where they come from: {{visitor}}
Offer: {{offer}}

Page copy, top to bottom:
"""
{{page_copy}}
"""

Review it in this order:
1. First-five-seconds test: from the headline and subhead alone, what would a stranger think this is, who it is for, and what to do next? Say where that breaks down.
2. Clarity and specificity: quote up to five weak lines (vague, jargon, feature-without-benefit) and rewrite each.
3. Proof: what claims lack evidence? What proof is missing for a visitor who is {{skepticism}} about this offer?
4. Objections: list the top three unanswered objections and where on the page to answer each.
5. Calls to action: assess wording, placement and friction. Suggest two alternative CTA labels.
6. Top five changes ranked by expected impact on {{goal}}, each with a one-line reason.

Rules: quote the original text when criticizing it. Do not invent testimonials, numbers or features; use [placeholder: what is needed] where proof is missing. Keep the voice of the original unless it is the problem.

Format: numbered sections matching the above, then a final "Revised hero section" with a headline, subhead and CTA.

Variables

• {{goal}}Page goaltext

  Default: Get visitors to start a 14-day free trial

• {{visitor}}Visitor and traffic sourcetext

  Default: Agency owners arriving from Google search for 'project planning software for agencies'

• {{offer}}Offertext

  Default: 14-day free trial, no card needed, then $19 per user per month

• {{page_copy}}Page copylong

  Default: Headline: The Future of Project Management Subhead: Powerful, seamless, all-in-one planning for modern teams. Bullets: Boost productivity. Collaborate better. Unlock insights. Testimonial: 'Great tool!' - A customer Button: Submit

  Paste the visible text in order, including headings and button labels.

• {{skepticism}}Visitor skepticismselect

  Options: very skeptical, somewhat, already convinced

  Default: somewhat

Example output

## 1. First-five-seconds test
A stranger learns almost nothing. "Project management" fits hundreds of products, "modern teams" names nobody, and the button says "Submit", which promises no outcome. Visitors from a search for agency planning software will not see their term or their problem.

## 2. Weak lines, rewritten
- "The Future of Project Management" -> "Plan every agency project without overbooking your team"
- "Powerful, seamless, all-in-one" -> "See who is free, who is stretched, and which deadlines are at risk, in one view"
- "Boost productivity" -> "Catch overbooked weeks before they cost you a deadline"
- "Collaborate better" -> "Share one live schedule instead of chasing status in chat"

## 3. Proof
"Great tool!" has no name, role or result. Add [placeholder: named customer, role, agency size, and a measurable outcome]. A somewhat skeptical visitor also needs a screenshot of the real schedule view.

## 4. Unanswered objections
1. "Will my team actually use it?" -> add setup time and a short walkthrough under the hero.
2. "What does it cost?" -> show price near the CTA.
3. "Can I move my data?" -> note spreadsheet import.

## 5. Calls to action
Replace "Submit" with "Start my free trial" or "Plan my first project". Add "No card needed" beneath it.

## 6. Top five changes
1. Rewrite headline for the agency use case.
2. Change the button label.
3. Add a real product screenshot.
4. Replace the testimonial.
5. Surface pricing and no-card note.

## Revised hero
**Plan every project without overbooking your team**
Plotline builds your schedule from the real team calendar and flags clashes early.
[Start my free trial] No card needed

Notes

Quoting the original forces the critique to stay concrete, and the first-five-seconds test mirrors how visitors actually skim. Paste one section at a time for deeper rewrites.