Landing page copy critique

Paste your landing page copy and get a blunt, prioritized critique of clarity, proof and calls to action, with rewritten examples.

LLazyPrompt(@lazyprompt)Marketing & SEOCritiqueWorks with any model
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Prompt template
Act as a conversion copywriter reviewing a landing page. Be direct and specific. I want fixes, not praise.

Page goal: {{goal}}
Visitor profile and where they come from: {{visitor}}
Offer: {{offer}}

Page copy, top to bottom:
"""
{{page_copy}}
"""

Review it in this order:
1. First-five-seconds test: from the headline and subhead alone, what would a stranger think this is, who it is for, and what to do next? Say where that breaks down.
2. Clarity and specificity: quote up to five weak lines (vague, jargon, feature-without-benefit) and rewrite each.
3. Proof: what claims lack evidence? What proof is missing for a visitor who is {{skepticism}} about this offer?
4. Objections: list the top three unanswered objections and where on the page to answer each.
5. Calls to action: assess wording, placement and friction. Suggest two alternative CTA labels.
6. Top five changes ranked by expected impact on {{goal}}, each with a one-line reason.

Rules: quote the original text when criticizing it. Do not invent testimonials, numbers or features; use [placeholder: what is needed] where proof is missing. Keep the voice of the original unless it is the problem.

Format: numbered sections matching the above, then a final "Revised hero section" with a headline, subhead and CTA.
Example output
## 1. First-five-seconds test A stranger learns almost nothing. "Project management" fits hundreds of products, "modern teams" names nobody, and the button says "Submit", which promises no outcome. Visitors from a search for agency planning software will not see their term or their problem. ## 2. Weak lines, rewritten - "The Future of Project Management" -> "Plan every agency project without overbooking your team" - "Powerful, seamless, all-in-one" -> "See who is free, who is stretched, and which deadlines are at risk, in one view" - "Boost productivity" -> "Catch overbooked weeks before they cost you a deadline" - "Collaborate better" -> "Share one live schedule instead of chasing status in chat" ## 3. Proof "Great tool!" has no name, role or result. Add [placeholder: named customer, role, agency size, and a measurable outcome]. A somewhat skeptical visitor also needs a screenshot of the real schedule view. ## 4. Unanswered objections 1. "Will my team actually use it?" -> add setup time and a short walkthrough under the hero. 2. "What does it cost?" -> show price near the CTA. 3. "Can I move my data?" -> note spreadsheet import. ## 5. Calls to action Replace "Submit" with "Start my free trial" or "Plan my first project". Add "No card needed" beneath it. ## 6. Top five changes 1. Rewrite headline for the agency use case. 2. Change the button label. 3. Add a real product screenshot. 4. Replace the testimonial. 5. Surface pricing and no-card note. ## Revised hero **Plan every project without overbooking your team** Plotline builds your schedule from the real team calendar and flags clashes early. [Start my free trial] No card needed

Why it works

Quoting the original forces the critique to stay concrete, and the first-five-seconds test mirrors how visitors actually skim. Paste one section at a time for deeper rewrites.

Licensed CC0 (public domain) Version 1 · history