Positioning statement and messaging pillars

Turn what you know about your product, customer and competitors into a sharp positioning statement plus three provable messaging pillars.

LLazyPrompt(@lazyprompt)Marketing & SEOGenerateWorks with any model
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Prompt template
You are a product marketer helping me define positioning for {{product}}.

Context
- Target customer: {{customer}}
- The problem they have today: {{problem}}
- What we do differently: {{differentiator}}
- Alternatives they use now (including doing nothing): {{alternatives}}
- Proof we can point to (numbers, customers, features, awards): {{proof}}

Task
1. Write three candidate positioning statements using this frame: "For [target customer] who [need], [product] is a [category] that [key benefit]. Unlike [alternative], we [primary differentiator]."
2. Recommend one and explain in two sentences why it is the most defensible.
3. Give three messaging pillars for the recommended statement. For each pillar include: a short headline, the customer-facing claim, and the specific proof that supports it. If the proof I gave does not support a claim, say so and name the evidence I would need.
4. List two claims I should avoid because they are generic or unprovable.

Rules
- Use plain, concrete language. No "revolutionary", "seamless", "cutting-edge" or "all-in-one" unless I used them.
- Do not invent statistics, customers or features. Mark any assumption as an assumption.
- Tone for the final copy: {{tone}}.

Output format: a heading per step, statements as a numbered list, pillars as a table with columns Headline, Claim, Proof.
Only ask me a question first if a missing input would make the statement misleading.
Example output
## 1. Candidate statements 1. For design studio leads who juggle many projects at once, Plotline is a planning app that shows overbooked weeks before they become missed deadlines. Unlike spreadsheets and Trello boards, we build the schedule from your real team calendar. 2. For small agency owners tired of chasing status in chat, Plotline is a project planner that keeps deadlines and workload in one view. Unlike Asana, it takes about 20 minutes to set up and needs no process overhaul. 3. For project leads at 5-30 person studios, Plotline is a scheduling tool that turns the team calendar into a live capacity map. Unlike gut feel, it warns you when a promise cannot be kept. ## 2. Recommendation Statement 1. It names the concrete pain (overbooked weeks) and the one mechanism competitors lack (calendar-driven scheduling), and both are demonstrable in a demo. ## 3. Messaging pillars | Headline | Claim | Proof | |---|---|---| | See clashes early | Overbooked weeks are flagged automatically | Calendar-driven scheduling (product behavior) | | Set up in an afternoon | Go from zero to a live plan in about 20 minutes | Setup time; 140 studios in use | | Fewer missed deadlines | Studios report fewer slips | 2 fewer per quarter, survey of 38 users (note sample size when quoting) | ## 4. Claims to avoid - "The only planner built for creatives": unprovable. - "Eliminates missed deadlines": your own data shows a reduction, not elimination.

Why it works

Forcing each pillar to name its proof exposes weak claims before they reach a landing page. Re-run with a different tone or a single competitor to see how the angle shifts.

Licensed CC0 (public domain) Version 1 · history