Positioning statement and messaging pillars
Turn what you know about your product, customer and competitors into a sharp positioning statement plus three provable messaging pillars.
Compare how competitors position themselves from their own copy and find messaging gaps you can credibly own.
You are a competitive messaging analyst. I will paste copy from competitor pages. Analyze only that text.
My product: {{product}}
My target customer: {{customer}}
What I can honestly claim (strengths I can prove): {{strengths}}
Competitor copy (label each competitor):
"""
{{competitor_copy}}
"""
Tasks
1. For each competitor summarize: the audience they speak to, their main promise, claimed differentiators, proof they offer, tone, and the call to action.
2. Create a comparison table across competitors of the claims they make, such as speed, ease, price, support, security, integrations. Mark claims many competitors share as "table stakes".
3. Identify messaging gaps: customer concerns that no competitor addresses well. Note the evidence for each (or the lack of it).
4. Recommend {{num_angles}} angles I could credibly own, grounded in my strengths. For each give the angle, a sample headline, the proof needed, and the risk of using it.
5. List words and phrases to avoid because every competitor already uses them.
Rules: do not assume anything about competitors beyond the pasted text; do not invent features or pricing. Say plainly where the sample is too small to conclude.
Format: sections 1-5 with tables where useful.Limiting the analysis to pasted text prevents the model from hallucinating competitor features. Repeat it quarterly with fresh copy to track shifts in the market.
Licensed CC0 (public domain) Version 1 · history
Turn what you know about your product, customer and competitors into a sharp positioning statement plus three provable messaging pillars.
Paste your landing page copy and get a blunt, prioritized critique of clarity, proof and calls to action, with rewritten examples.
Write a helpful FAQ for a page from real customer questions, with concise answers suited to readers and search snippets.
Turn rough interview notes into a credible case study with a clear before, during and after story and quotes you can verify.
Generate subject line and preview text pairs across several honest angles, with notes on what each is testing.
Write specific, benefit-led product descriptions with scannable bullets and a search-friendly title, using only the details you provide.
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