SEO content brief for writers

Create a complete content brief with search intent, outline, key points, internal link slots and quality criteria a writer can follow.

LLazyPrompt(@lazyprompt)Marketing & SEOPlanWorks with any model
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Prompt template
You are a senior content strategist. Create a content brief for a writer.

Primary keyword: {{keyword}}
Secondary keywords or topics to cover (optional): {{secondary}}
Site and audience: {{audience}}
Content type: {{format}}
Target length: {{length}} words
Our expertise or unique angle: {{angle}}
Competing pages I have already seen (optional): {{competitors}}

Produce the brief with these sections:
1. Search intent: what the searcher wants, their stage in the journey, and what a satisfying page must deliver in the first screen.
2. Working title options (3) and a recommended meta description of at most 155 characters.
3. Angle: how this piece will be better or different than typical results. Base this on the information given; if you do not know what currently ranks, say so rather than guessing.
4. Outline: H2 and H3 headings with one line each about what the section must say, and the question it answers.
5. Must-include facts, examples, data types or visuals. Mark where first-hand experience or an expert quote is needed.
6. Internal link opportunities (descriptions of relevant pages) and suggested anchor text.
7. FAQ section: 4 questions people really ask.
8. Quality checklist: what the editor should verify before publishing, including claims that need a source.

Rules: no keyword stuffing guidance; write for the reader first. Do not invent statistics. Format as clean markdown a writer can paste into a doc.
Example output
## 1. Search intent Informational with a practical bent. The searcher has a kickoff coming and wants a usable agenda and a clear sequence. The first screen should state what a kickoff meeting must achieve and link to a ready-made agenda. ## 2. Titles and meta - How to Run a Project Kickoff Meeting (With an Agenda You Can Copy) - The Project Kickoff Meeting: Agenda, Roles and Mistakes to Avoid - Project Kickoff Meetings That Actually Align Your Team Meta (148): A practical guide to running a project kickoff meeting, with a time-boxed agenda, roles, and the mistakes that cause projects to drift. ## 3. Angle Lead with first-hand experience from 300+ kickoffs. I do not know what currently ranks; check the top results and note which sections they all share. ## 4. Outline - H2 What a kickoff meeting is for: goals, not status - H2 Who should attend (and who should not) - H2 A 60-minute agenda: scope, goals, roles, timeline, risks, next steps - H2 Before the meeting: prep checklist - H3 Documents to send in advance - H2 During: how to keep it on track - H2 After: notes, owners, deadlines - H2 Five kickoff mistakes we see most ## 5. Must include Downloadable agenda template; an anonymized example; quote from a PM [expert quote needed]. ## 6. Internal links Project scoping guide (anchor: "define project scope"); risk register template. ## 7. FAQ How long should a kickoff last? Who runs it? Should clients attend? What if stakeholders miss it? ## 8. Quality checklist Agenda times add to 60; every claim from experience is real; template tested.

Why it works

The brief separates intent, angle and evidence so writers know what to prove. Paste in competing outlines and ask for a gap analysis to sharpen differentiation.

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