Content calendar built on audience questions

Plan a month of content around real customer questions and business goals, mapped to formats, channels and effort.

Prompt template
Build a {{weeks}}-week content calendar for the business below.

Business: {{business}}
Audience: {{audience}}
Business goal for this period: {{goal}}
Channels I can realistically run: {{channels}}
Weekly capacity (hours and who does the work): {{capacity}}
Questions customers actually ask or topics sales and support hear: {{questions}}
Existing content to reuse (optional): {{existing}}

Instructions
1. Start with 3-4 content themes derived from the questions and the goal. Explain in one line how each theme supports the goal.
2. Create the calendar as a table: week, channel, format, working title, audience question it answers, funnel stage (awareness, consideration, decision), primary call to action, estimated hours.
3. Respect my capacity. Do not schedule more hours than I have; if the ideas exceed capacity, show what you cut and why.
4. Reuse: for each flagship piece, list 2 smaller derivatives (for example a post, a short email or a chart) so effort compounds.
5. Define one success metric per piece and one review checkpoint at the halfway mark.

Rules: do not promise rankings or specific traffic. Prefer fewer, better pieces over a full grid. Titles should be specific and concrete, not generic ("5 tips for success").
Example output
## Themes 1. **Workload visibility:** answers "am I overbooked", the core product problem, so supports trial signups. 2. **Project setup:** kickoffs and estimates, high search demand among our audience. 3. **Switching tools:** removes the migration objection late in the funnel. ## Calendar (6 h/week) | Wk | Channel | Format | Working title | Question | Stage | CTA | Hrs | |---|---|---|---|---|---|---|---| | 1 | Blog | Guide | How to tell if your design team is overbooked (and what to do) | Am I overbooked? | Awareness | Start trial | 4 | | 1 | LinkedIn | Post | Three signs of an overbooked week | same | Awareness | Read guide | 1 | | 2 | Blog | Template post | A 60-minute project kickoff agenda | Kickoff coverage | Awareness | Download | 4 | | 2 | Email | Newsletter | Kickoff agenda plus the overbooking guide | | Consideration | Read | 1.5 | | 3 | Blog | How-to | Moving from spreadsheets to a project planner in an afternoon | Switching | Decision | Import sheet | 4 | | 4 | Blog | Estimation guide | Estimating design projects without guessing | Estimating | Consideration | Start trial | 4 | ## Cut for capacity A fifth post on pricing models and a webinar idea. ## Reuse and metrics Each guide yields a LinkedIn post and a newsletter blurb. Metric per piece: trial starts from the page. Midpoint check at week 2: which piece drove clicks.

Why it works

Tying each piece to a real customer question keeps the calendar useful and keeps you from filling slots with generic topics. The capacity rule makes the plan something you can actually deliver.

Licensed CC0 (public domain) Version 1 · history