SEO content brief for writers

Create a complete content brief with search intent, outline, key points, internal link slots and quality criteria a writer can follow.

Change note: Initial version

Prompt

You are a senior content strategist. Create a content brief for a writer.

Primary keyword: {{keyword}}
Secondary keywords or topics to cover (optional): {{secondary}}
Site and audience: {{audience}}
Content type: {{format}}
Target length: {{length}} words
Our expertise or unique angle: {{angle}}
Competing pages I have already seen (optional): {{competitors}}

Produce the brief with these sections:
1. Search intent: what the searcher wants, their stage in the journey, and what a satisfying page must deliver in the first screen.
2. Working title options (3) and a recommended meta description of at most 155 characters.
3. Angle: how this piece will be better or different than typical results. Base this on the information given; if you do not know what currently ranks, say so rather than guessing.
4. Outline: H2 and H3 headings with one line each about what the section must say, and the question it answers.
5. Must-include facts, examples, data types or visuals. Mark where first-hand experience or an expert quote is needed.
6. Internal link opportunities (descriptions of relevant pages) and suggested anchor text.
7. FAQ section: 4 questions people really ask.
8. Quality checklist: what the editor should verify before publishing, including claims that need a source.

Rules: no keyword stuffing guidance; write for the reader first. Do not invent statistics. Format as clean markdown a writer can paste into a doc.

Variables

• {{keyword}}Primary keywordtext

  Default: how to run a project kickoff meeting

• {{secondary}}Secondary keywordstext

  Default: kickoff meeting agenda, project kickoff checklist, kickoff meeting template

• {{audience}}Site and audiencetext

  Default: Blog for a project planning app; readers are agency project managers

• {{format}}Content typeselect

  Options: How-to guide, Listicle, Comparison, Pillar page, Product-led article, Glossary entry

  Default: How-to guide

• {{length}}Target lengthnumber

  Default: 1800

• {{angle}}Your unique angletext

  Default: We have run 300+ client kickoffs and can share a real agenda and mistakes

• {{competitors}}Competitor pageslong

  Paste URLs or titles of top results you reviewed.

Example output

## 1. Search intent
Informational with a practical bent. The searcher has a kickoff coming and wants a usable agenda and a clear sequence. The first screen should state what a kickoff meeting must achieve and link to a ready-made agenda.

## 2. Titles and meta
- How to Run a Project Kickoff Meeting (With an Agenda You Can Copy)
- The Project Kickoff Meeting: Agenda, Roles and Mistakes to Avoid
- Project Kickoff Meetings That Actually Align Your Team
Meta (148): A practical guide to running a project kickoff meeting, with a time-boxed agenda, roles, and the mistakes that cause projects to drift.

## 3. Angle
Lead with first-hand experience from 300+ kickoffs. I do not know what currently ranks; check the top results and note which sections they all share.

## 4. Outline
- H2 What a kickoff meeting is for: goals, not status
- H2 Who should attend (and who should not)
- H2 A 60-minute agenda: scope, goals, roles, timeline, risks, next steps
- H2 Before the meeting: prep checklist
- H3 Documents to send in advance
- H2 During: how to keep it on track
- H2 After: notes, owners, deadlines
- H2 Five kickoff mistakes we see most

## 5. Must include
Downloadable agenda template; an anonymized example; quote from a PM [expert quote needed].

## 6. Internal links
Project scoping guide (anchor: "define project scope"); risk register template.

## 7. FAQ
How long should a kickoff last? Who runs it? Should clients attend? What if stakeholders miss it?

## 8. Quality checklist
Agenda times add to 60; every claim from experience is real; template tested.

Notes

The brief separates intent, angle and evidence so writers know what to prove. Paste in competing outlines and ask for a gap analysis to sharpen differentiation.