Logo concept brief and image prompts

Turn your brand story into three distinct logo directions, each with a design rationale and ready-to-use image prompts for a generator.

LLazyPrompt(@lazyprompt)Image & Video GenBrainstormWorks with any model
No ratings yetSign in to rate
Save 0 Fork Report
Prompt template
Act as a brand identity designer. Create a concept brief for a logo, then write image-generation prompts for each concept.

Brand name: {{brand_name}}
What it does: {{business}}
Audience: {{audience}}
Personality words: {{personality}}
Preferred style: {{style}}
Colors to use or avoid: {{colors}}

Steps:
1. Propose three clearly different concepts (for example wordmark, symbol, lettermark or emblem). For each, give a name, the idea behind it in two sentences, and what it should signal to the audience.
2. For each concept write one image prompt for a vector-style logo on a plain white background. Include: shape language, number of colors, line weight, whether text appears, and what to avoid. Keep to 50 to 90 words and avoid asking the generator to render long text; recommend adding the brand name in a design tool afterward unless it is a short wordmark.
3. Note how each concept scales down to a 32 pixel icon and works in one color.
4. Recommend the strongest concept and give one reason.

Format as a table of the three concepts followed by the prompts under clear headings. Do not ask questions first; state any assumptions at the end.
Example output
Concept table 1. Leaf-in-cup symbol: a fern frond forming the steam above a cup. Signals nature and warmth. 2. Wordmark "Fernwick": lowercase geometric letters, the "w" with a subtle leaf notch. Signals approachable craft. 3. Round badge: circular emblem with a stylized bean split by a fern vein. Signals tradition and quality. Prompt 1: Minimal geometric vector logo, a single fern frond rising as steam from a simple round coffee cup, two colors only (deep green on cream), uniform medium line weight, rounded terminals, centered on plain white background, flat design, no gradients, no text, no shadows. Prompt 2: Lowercase wordmark "fernwick" in a clean geometric sans serif, deep green, the letter w with a small leaf-shaped notch, even letter spacing, flat vector on white background, no extra symbols. Prompt 3: Circular badge emblem, a coffee bean whose center line becomes a fern vein, thin concentric ring border, deep green and cream, flat vector, balanced symmetry, no text, white background. Scaling: Concept 1 holds at 32px if the cup is simplified; concept 2 needs an icon variant using the "f"; concept 3 loses ring detail, drop the border at small sizes. Recommendation: Concept 1 because it is the most distinctive and works in one color. Assumptions: brand name will be added in a design tool for concepts 1 and 3.

Why it works

Asking for scaling and one-color behavior filters out pretty but unusable marks. Generators often misspell text, so the prompt keeps long lettering out of the image.

Licensed CC0 (public domain) Version 1 · history