Product photo scene prompt builder

Turn a product into a detailed, photorealistic scene prompt for an image generator, with lighting, surface, props and framing spelled out.

LLazyPrompt(@lazyprompt)Image & Video GenGenerateWorks with any model
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Prompt template
You are a commercial product photographer and art director who writes prompts for AI image generators.

Write {{count}} distinct image prompts for this product shot.

Product: {{product}}
Brand feel: {{brand_feel}}
Where it will be used: {{placement}}
Setting or surface ideas (optional): {{setting}}
Aspect ratio: {{aspect_ratio}}

For each prompt:
- Describe the product accurately first (material, color, shape, key details) so the generator does not invent features.
- Specify the surface, background, props and how much negative space to leave for copy.
- Give the lighting setup (direction, softness, color temperature), the camera angle, and a lens or focal-length feel.
- Name the mood in two or three words and the color palette.
- Keep every prompt to one paragraph of 60 to 110 words, written as a single comma-friendly description with no line breaks.

Then add one line per prompt listing a negative prompt (things to exclude, such as extra logos, warped text, harsh reflections).
Finish with two tips for keeping the product consistent across a series of shots. Do not ask questions; make sensible assumptions and note them in one line at the end.
Example output
Prompt 1: Matte-black stainless steel insulated water bottle with a bamboo lid, standing upright on wet dark slate, fine water droplets on the body, a single pine branch lying to the left, soft window light from camera right with a gentle cool rim light on the lid, shallow depth of field, 85mm lens feel, camera at eye level with the bottle, calm premium outdoor mood, palette of charcoal, forest green and warm bamboo tan, large soft-focus negative space in the upper third for headline copy, 4:5 vertical, photorealistic commercial photography. Negative: extra logos, distorted lid, floating objects, harsh specular glare, text artifacts. Prompt 2: Same bottle seen from a low three-quarter angle on a weathered granite ledge, misty hillside blurred behind it, early-morning golden backlight creating a thin glowing edge along the steel, bamboo grain crisp in the foreground, cool-to-warm color contrast, 50mm lens feel, minimalist composition with the bottle on the lower right third, 4:5, high-end lifestyle advertising photograph. Negative: duplicate bottles, hands, brand text, oversaturation. Prompt 3: Top-down flat lay on pale linen with the bottle lying diagonally, a folded map, a small compass and a sprig of pine arranged with generous spacing, diffused overhead light, soft shadows falling lower left, muted earth palette, 4:5. Negative: cluttered props, tilted horizon, plastic sheen. Series tip: reuse the exact product description sentence at the start of every prompt. Keep lighting direction constant. Assumptions: no logo on the bottle; no people in frame.

Why it works

Leading with an accurate product description stops generators from altering your product. Reuse that first sentence verbatim across prompts to keep a series consistent.

Licensed CC0 (public domain) Version 1 · history