OKR drafting that avoids vanity metrics

Turn vague goals into a tight set of objectives and measurable key results with baselines, targets and check-in cadence.

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Prompt template
Help me write OKRs for {{team}} for {{period}}.

Company or team priorities:
{{priorities}}

Current numbers and baselines:
{{baselines}}

Constraints (headcount, budget, dependencies): {{constraints}}

Write {{num_objectives}} objectives. For each:
- The objective: one inspiring, qualitative sentence in plain language, no jargon.
- 3 key results: each must be a measurable outcome (not an activity or a task), include a baseline, a target, and a way to measure it. Make the target ambitious but not absurd; label each as "committed" or "stretch".
- 1 or 2 initiatives that would drive the key results (these are not key results).
- The main risk and who owns the objective.

Then review your own draft: list any key result that is really an output or a vanity metric and rewrite it. Finish with a weekly check-in template of 4 questions and a note on any dependency between objectives.

If the baselines are missing for a key result, propose a "measure first" key result rather than inventing a number.
Example output
**Objective 1: Customers get answers fast, without chasing us** - KR1 (committed): Cut median first response time from 9 hours to 3 hours, measured in the helpdesk report. - KR2 (stretch): Raise CSAT from 82% to 90% on tickets resolved within one reply. - KR3 (committed): Reduce reopened tickets from a baseline to measure in week 1 to 10% below that level. Initiatives: triage rota with a one-hour first-touch rule; saved replies for top 20 issues. Risk: seasonal volume spike. Owner: Support Lead. **Objective 2: The help centre answers the repeat questions** - KR1: Lower repeat-question tickets from 35% to 20% of volume. - KR2: Raise self-service resolution rate (help article views without a ticket) from a baseline to measure to +25%. **Review:** "Publish 40 articles" was an output, so I replaced it with the repeat-question KR. **Check-in questions:** What moved? What is stuck? What is the leading indicator saying? What do we need? **Dependency:** Objective 2 reduces load, which makes Objective 1 achievable.

Why it works

The self-review step catches the most common OKR mistake: key results that are secretly tasks. Give honest baselines and it will set targets you can actually defend.

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