Competitor teardown with positioning gaps

Compare you against up to three competitors on offer, pricing, positioning and weak spots, then find the gap worth owning.

LLazyPrompt(@lazyprompt)Business & StrategyAnalyzeWorks with any model
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Prompt template
Act as a competitive strategist. Produce a teardown of these competitors for {{our_business}}.

Competitors: {{competitors}}
Who we sell to: {{target_customer}}
What I already know about them (pricing, reviews, features, anything else):
{{notes}}

Work from the information I gave plus general knowledge you are confident about. Mark any claim you are unsure of with "(verify)" and never invent figures. If you cannot access current data, say so once and carry on.

Output format:
1. **Snapshot table**: rows are competitors and us; columns are core offer, target customer, pricing model, main channel, stated positioning.
2. **How customers choose**: the 3 to 5 criteria buyers weigh most, and how each player scores (strong / average / weak).
3. **Each competitor in 4 bullets**: what they do best, where they are vulnerable, what they will likely do next, how to win a deal against them.
4. **Open positioning gaps**: 2 or 3 gaps nobody owns, with the evidence for each.
5. **Recommendation**: the one positioning statement we should test, plus a cheap experiment to test it in 30 days.
6. **Research list**: what to look up to confirm the "(verify)" items.
Example output
**Snapshot** | | HelloFresh | Gousto | Mindful Chef | Us | |---|---|---|---|---| | Core offer | Large menu, broad appeal | Value-led recipe boxes | Healthy, premium boxes | 15-minute family meals | | Pricing | Mid, heavy intro discounts | Lowest per portion | Highest | Mid-high | | Positioning | Variety and convenience | Affordable cooking | Clean eating | Speed for busy parents | **How customers choose:** speed, price per portion, menu variety, health credentials, flexibility to skip. Competitors win on price and variety; nobody clearly wins on speed. **HelloFresh**: best at breadth and marketing reach. Vulnerable on perceived complexity and discount dependence (verify). Likely to launch quicker-meal ranges. To win: show total time from fridge to table. **Open gaps** 1. Provable speed: no rival guarantees a cook time. 2. Kid-approved meals: parents want fewer dinner arguments. **Recommendation:** test "Dinner on the table in 15 minutes or your next box is free" on a landing page with paid traffic for 30 days, measuring sign-up rate against current messaging. **Research list:** current intro offers, review themes about prep time, churn reasons on forums.

Why it works

The prompt separates what you provided from what the model merely recalls, which cuts down on invented competitor facts. Feed it real review snippets or pricing pages for the best result.

Licensed CC0 (public domain) Version 1 · history