Go-to-market plan for a new product

Create a go-to-market plan for {{product}}.

Target customer: {{customer}}
Problem solved and key differentiator: {{value}}
Pricing: {{pricing}}
Budget and team available: {{resources}}
Launch window: {{timing}}
Main goal for the first 90 days: {{goal}}

Structure the plan like this:
1. **Beachhead segment**: the narrow group to win first, why them, and how to recognise them (3 qualifying traits). Say what you deliberately leave out.
2. **Positioning**: a one-line statement using "For [who] who [need], [product] is a [category] that [benefit], unlike [alternative]". Add 3 proof points and the main objection with a reply.
3. **Channel plan**: pick the best 2 channels (not 6) and explain why. For each: the tactic, the weekly effort, the expected cost per lead or sign-up (state as an estimate), and how to know whether it works.
4. **Launch timeline**: week by week for the first 12 weeks: pre-launch, launch and post-launch actions with owners.
5. **Funnel math**: working backwards from the 90-day goal, how many leads, trials and conversions I need, with clearly labelled assumptions.
6. **Budget allocation** within my limit.
7. **Metrics and decision rules**: 5 metrics, with the number at which I double down on a channel or stop it at week 6.
8. **Biggest risks** and the plan if the launch underperforms.